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Cookies are small files of letters and numbers that are downloaded onto your computer or mobile or other handheld device when you access certain websites. Cookies allow a website to recognise a user’s device and help your browser navigate through the website by remembering settings you selected during earlier visits (among other functions). Cookies do not harm your computer. If you would like to learn more about Cookies in general you can visit www.allaboutCookies.org

Use of Cookies on this website
When you visit our websites we use cookies. Cookies allow us to identify the computer or device you’re using to access our websites – but we can’t identify you personally. Cookies help us to provide you with a good experience when you browse this website and allow you to make full use of the online experience available on this website. We also use Cookies to distinguish you from other users of this website, so we can personalise your experience by making this website more relevant to your interests and so we can remember choices you make when you return to visit this website. They are also used to collect statistical information about how visitors use this website, so we can improve the way this website works and measure the success of competitions and campaigns.

Most web browsers automatically accept Cookies. Unless you have adjusted your browser settings so that it will refuse Cookies, Cookies will be set when you access this website. You will have been advised when you entered this website that we will collect cookie information, therefore, by using and browsing this website, you consent to Cookies being used in accordance with this Cookie Policy.

If you change your mind after you’ve accepted our cookies, you’ll find an option within your internet browser to clear cookies that have already been set. Use the help feature in your browser to see how. You’ll then need to change your browser settings to refuse cookies in future.

Cookies can be set by the owner of the website you’re on. These are known as 1st Party Cookies. There are also 3rd Party Cookies that can be set by partner websites. Only the owner of the cookie can see the anonymous information it collects.

You can choose to accept all cookies, reject 3rd Party Cookies or reject all cookies by changing your internet browser settings.

If you don’t accept cookies, some features of our website won’t work.

TYPES OF COOKIES WE USE

Here are the types of cookies our websites use and some more details about what they’re used for:

Application Cookies

These cookies allow us to make sure you get the best possible experience on our website. They’re essential for you to be able to search and buy online with us.

Cookie NameDescription
TypeKit by AdobeAn online font library which we use to show different fonts across our websites
BoldChatInstant messaging system used to connect you to our customer service team

Behavioural Cookies

Behavioural Cookies help us provide you with an online experience that’s tailored to your needs. They help us show you the most relevant content, based on your preferences.

Cookie NameDescription
Fast ThinkingA marketing platform that adapts on-site content based on the behaviours of site visitors and historic customer transactions

Analytical Cookies

These cookies help us understand how our customers are using the website, so we can make things better. We also monitor which of our marketing activities generates traffic to our websites using cookies. We use this data to reward our partners if you make a booking with us.

Cookie NameDescription
Google AnalyticsWebsite analytics tool that shows how site visitors are using the website including the content viewed and the path through the site taken
Omniture (now called Adobe Analytics)Website analytics tool that shows how site visitors are using the website including the content viewed and the path through the site taken
Google Tag ManagerA tool used to inject 3rd party technology solutions on to the site and to pass them site visitor data
EnsightenA tool used to inject 3rd party technology solutions on to the site and to pass them site visitor data
AdBrainApplies an ID to each site visitor that persists across each device they use
Tag4ArmMeasures site visitor behaviour and aligns it to TV advertising data to provide a view on the impact of TV advertising
HotJarShows user behaviour on our website, such as what people click on and where they point their mouse allowing us to improve the experience

Marketing Cookies

Marketing cookies can be used by us and our partners. They allow us to interact with you once you’ve left our website – by showing you adverts for example – to help you find the holiday that’s right for you.

Cookie NameDescription
Google DoubleClickA technology used to serve our advertising on other websites and track the effectiveness of this by tracking what viewers of our advertising subsequently do on our website
TwitterA social media platform that allows us to retarget our website visitors and other people with similar online behaviours with advertising on Twitter
FacebookA social media platform that allows us to retarget our website visitors and other people with similar online behaviours with advertising on Facebook
AvocetAn advertising buying platform that is used to buy advertising space on 3rd party sites and which tracks our website visitors in order to retarget them with advertising
Fast ThinkingA technology used to serve our advertising on other websites and track the effectiveness of this by tracking what viewers of our advertising subsequently do on our website
ZemantaA content syndication network that allows us to place content marketing on 3rd party websites to our website visitors and those with matching online behaviours
Visual DNAA data aggregator that profiles our site visitors and finds other people with matching profiles or behaviours online so that we can advertise to those people
TurnAn advertising buying platform that is used to buy advertising space on 3rd party sites and which tracks our website visitors in order to retarget them with advertising
TechnoratiAn advertising network that allows us to retarget our website visitors and other people with similar online behaviours with advertising on 3rd party websites
LiveRampConnects the data from 3rd party marketing technologies into our data management platforms
Krux DigitalA data aggregator and data management platform that profiles our site visitors and finds other people with matching profiles or behaviours online so that we can advertise to those people
Google AdwordsServes advertising within Google’s search results and tracks people who saw those ads when they visit our website
BlueKaiA data aggregator and data management platform that profiles our site visitors and finds other people with matching profiles or behaviours online so that we can advertise to those people
BingServes advertising within Bing’s search results and tracks people who saw those ads when they visit our website
BidSwitchConnects all advertising exchanges into our advertising buying tools and synchronises customer IDs with all tools so that we can recognise the same person on different sites and retarget them with advertising
AppNexusAn advertising exchange that tracks our website visitors and allows our advertising buying tools to retarget those visitors on 3rd party websites
RapLeaf (now called TowerData)A data aggregator that profiles our site visitors and finds other people with matching profiles or behaviours online so that we can advertise to those people
FlxOneA data aggregator and data management platform that profiles our site visitors and finds other people with matching profiles or behaviours online so that we can advertise to those people
TradeDeskAn advertising buying platform that is used to buy advertising space on 3rd party sites and which tracks our website visitors in order to retarget them with advertising
PubmaticAn advertising exchange that tracks our website visitors and allows our advertising buying tools to retarget those visitors on 3rd party websites
WeboramaA data aggregator that profiles our site visitors and finds other people with matching profiles or behaviours online so that we can advertise to those people
YieldLabAn advertising exchange that tracks our website visitors and allows our advertising buying tools to retarget those visitors on 3rd party websites
JivoxA tool that helps us to tailor the advert shown to people on 3rd party websites to be relevant based on their website browsing behaviours
TripleLiftA content marketing buying platform that is used to buy content space on 3rd party sites and which tracks our website visitors in order to retarget them with content
ClearStreamA video advertising network that allows us to retarget our website visitors and other people with similar online behaviours with video advertising on 3rd party websites
DataPoint Media (now called AdDaptive Intelligence)A data aggregator and data management platform that profiles our site visitors and finds other people with matching profiles or behaviours online so that we can advertise to those people
EyeotaA data aggregator that profiles our site visitors and finds other people with matching profiles or behaviours online so that we can advertise to those people


How we use cookies
We may use cookies to find out more about how you use our website – like the searches you make and your preferences. We use this information to:

  • Make it possible for you to use our website
  • Show you information and offers that are relevant to you
  • Find out more about how our customers use the site

Buying our products online
When you’re buying something on our website, we need to use cookies to keep track of what you’re booking as you move through each stage of the booking process.

Keeping track of your searches and preferences
Your recent searches and shortlisted holidays are recorded using cookies.

Improving your experience
We use cookies and software programmes to record, measure and analyse how our customers use our website. We use this information to understand what you want from our website, which helps us when we’re considering future products like flight routes and holidays.

Adverts on other websites
You might see an advert that’s relevant to what you searched for when you last visited our own site. We work with advertising networks who use cookies to collect information on your preferences, meaning we can show adverts tailored to you.

Viking River Cruises work with third party ad servers and ad networks who serve Viking River Cruises advertisements on our behalf. Viking River Cruises will not disclose your personal details to any third parties - for example, all data collected is anonymous and will not contain the name, address, telephone number, email address or IP address.

Currently we have relationships with the following 3rd party ad servers and on site tracking platforms:

  • Doubleclick
  • Omniture
  • Google Analytics

We also work with a selection of networks. These networks may place anonymous cookies in your browsers so that it can collect browsing data (such as the cruises you have viewed). Such data may be sent to website(s) in their network, and these cookies are collected in the 'visitors' cookie file'. These cookies will allow their technology to serve advertisements containing cruises that you have looked at and similar products.

We also use cookies to enable Google Analytics software. It helps us take and analyse visitor information such as browser usage and new visitor numbers. That information helps us to improve the website and your online experience, and to make our marketing campaigns relevant. The data stored by these cookies never shows personal details from which your individual identity can be established.

We use an email delivery and marketing company to send emails. Pixel tags and Cookies are used in those email messages and at our website to help us measure the effectiveness of our marketing and how visitors use our site. Pixel tags (sometimes also called “clear GIFs”) are small graphic files, invisible to the human eye, which allow websites or other online services to track users. Viking River Cruises and our third-party advertising company uses pixel tags in HTML-enabled email to track whether (and when) the recipient opened the message. The data on your use of our site may be linked to the Personal Information you have chosen to share with us when you register.

Most internet browsers automatically accept Cookies. However, you can instruct your browser, by editing its options, to stop accepting Cookies or prompt you before accepting a cookie from the sites you visit. If you decide not to accept our Cookies, your ability to use some features on our site may be impaired. Certain visitors to our site may have previously received targeted promotional materials relative to the site. Viking River Cruises may share site usage information about such visitors with reputable third parties for the purpose of targeting future campaigns and upgrading visitor information used in reporting statistics. Although our marketing company logs the information coming from our site on our behalf, we control how that data may and may not be used.

We can also find out how you move around our website, so we can look into any errors stopping you from being able to do what you want. The data we collect from cookies is really important for us to improve your experience.

Making your experience personal
When you’re on our website, we might interact with you or show you personalised information and offers anonymously. Cookies help us to do this by letting us know how you’re using our website on your particular computer or device, which means we can work out what’s most relevant to you.

Receive our email newsletters? We link information from cookies with your email registration details so we can tailor the information we send you – unless you tell us not to. You’ll be given the chance to opt-out on every email we send you.

Refusing cookies and changing your mind after you’ve accepted

Refusing cookies
You can change your browser settings to accept or refuse all cookies, choose which cookies you want or don’t want, or ask to be notified when a cookie is set. Use the help feature in your browser to see how.