Viking River Cruises is committed to respecting and protecting your privacy. This Privacy Policy applies to the Viking River Cruises website and governs its data collection, usage and services. This privacy policy also discloses how we collect, protect, use and share information gathered about you on our website.

Information We Collect
You can use our website without divulging any personally identifiable information including your email address. Our website does not collect personally identifiable information about individuals except when such individuals specifically provide such information on a voluntary basis, such as when registering at our website, requesting a brochure or video, or accessing our "request a reservation" or "book now" feature. Viking River Cruises uses such information collected to provide the products or services you request, to improve and customize the content you see, and to contact you about special promotions and new products if requested.

Personal Information
Viking River Cruises collects personally identifiable information on the site. Personal information includes, among other things, a user's name, address, business address, telephone number, business telephone number, and email address. We also may ask you for your date of birth and information about your interests so that we can combine such information with the information described above. We use that information so that both you and we can take advantage of the interactivity of the Internet to provide you with services and offers. You may always choose whether to respond or not. We also receive personally identifiable information when you apply for a job in the “employment” section of the site. Any such information gathered through that section will be used solely to evaluate whether your background and experience make you a candidate for a career with Viking River Cruises.

Non-Personally Identifiable Information
In addition to personal information, Viking River Cruises may also gather non-personally identifiable information, which may be used by Viking River Cruises. Generally, “non-personally identifiable information” means information that is collected through “traffic data” and may entail the use of “cookies”, “IP addresses”, “pixel tags” or other numeric codes used to identify a computer or monitor how or when a user accesses the site or communications.

Registering at Our Website
When you register at our website, we request your email address, name and postcode. We do not currently sell our subscribers’ email addresses to third parties. We may share your email address with third parties to deliver brochures, videos, information about cruise promotions, news and other information about our website, products, services or special promotions on our behalf.

Email Promotions
You may subscribe to our email promotions program by registering on our website. You may unsubscribe or change your email address for email promotions at any time by following the instructions given within each email promotion.

Pixel Tags and Cookies
What is a cookie?
Cookies are small files of letters and numbers that are downloaded onto your computer or mobile or other handheld device when you access certain websites. Cookies allow a website to recognise a user’s device and help your browser navigate through the website by remembering settings you selected during earlier visits (among other functions). Cookies do not harm your computer. If you would like to learn more about Cookies in general you can visit

Use of Cookies on this website
Cookies help us to provide you with a good experience when you browse this website and allow you to make full use of the online experience available on this website. We also use Cookies to distinguish you from other users of this website, so we can personalise your experience by making this website more relevant to your interests and so we can remember choices you make when you return to visit this website. They are also used to collect statistical information about how visitors use this website, so we can improve the way this website works and measure the success of competitions and campaigns.

Most web browsers automatically accept Cookies. Unless you have adjusted your browser settings so that it will refuse Cookies, Cookies will be set when you access this website. By using and browsing this website, you consent to Cookies being used in accordance with this Cookie Policy. If you do not consent, you must either disable Cookies or refrain from using this website.

Viking River Cruises work with third party ad servers and ad networks who server Viking River Cruises advertisements on our behalf. Viking River Cruises will not disclose your personal details to any third parties - for example, all data collected is anonymous and will not contain the name, address, telephone number, email address or IP address. Currently we have relationships with the following 3rd party ad servers and on site tracking platforms:

  • Doubleclick
  • Omniture
  • Google Analytics
We also work with a selection of networks. These networks may place anonymous cookies in your browsers so that it can collect browsing data (such as the cruises you have viewed). Such data may be sent to website(s) in their network, and these cookies are collected in the 'visitors' cookie file'. These cookies will allow their technology to serve advertisements containing cruises that you have looked at and similar products.

We also use cookies to enable Google Analytics software. It helps us take and analyse visitor information such as browser usage and new visitor numbers. That information helps us to improve the website and your online experience, and to make our marketing campaigns relevant. The data stored by these cookies never shows personal details from which your individual identity can be established.

We use an email delivery and marketing company to send emails. Pixel tags and Cookies are used in those email messages and at our website to help us measure the effectiveness of our marketing and how visitors use our site. Pixel tags (sometimes also called “clear GIFs”) are small graphic files, invisible to the human eye, which allow websites or other online services to track users. Viking River Cruises and our third-party advertising company uses pixel tags in HTML-enabled email to track whether (and when) the recipient opened the message. The data on your use of our site may be linked to the Personal Information you have chosen to share with us when you register. Most internet browsers automatically accept Cookies. However, you can instruct your browser, by editing its options, to stop accepting Cookies or prompt you before accepting a cookie from the sites you visit. If you decide not to accept our Cookies, your ability to use some features on our site may be impaired. Certain visitors to our site may have previously received targeted promotional materials relative to the site. Viking River Cruises may share site usage information about such visitors with reputable third parties for the purpose of targeting future campaigns and upgrading visitor information used in reporting statistics. Although our marketing company logs the information coming from our site on our behalf, we control how that data may and may not be used.

How to manage Cookies
You can enable or disable Cookies by changing your website browser settings to accept or reject Cookies as required.  How to do this will depend on the browser you use.  We have provided further information below on how to check which browser you use and how to manage Cookies. 

Checking which browser you use
If you are using a PC - go to 'Help' and select the 'About' option.
If you are using a Mac - click on the Apple menu within the browser and select the 'About' option.

Once you know which browser you are using, follow the instructions below to check if you have Cookies enabled on your computer:

Checking Cookies - PCs

Microsoft Internet Explorer 6,7,8:
- Go to 'Tools' at the top of your browser window. Select 'Internet options'. Click on the 'Privacy' tab
- Ensure that your Privacy level is set to Medium or below to enable Cookies

- Go to 'Tools' and select Options
- Click the Privacy icon
- Click on Cookies and choose 'allow sites to set Cookies'

Google Chrome:
- Go to 'Tools' and select Options
- Click 'Under the Hood'  and select the 'Content settings' button within the 'Privacy' section
- Choose 'Allow local data to be set'

Checking Cookies – Macs

Safari on OSX
- Click 'Safari' and select 'Preferences'
- Click 'Security' then 'Accept Cookies'

Firefox and Netscape on OSX
- Click on 'Mozilla' or 'Netscape' and select 'Preferences'
- Find ‘Cookies’ under 'Privacy & Security'
- Select 'Enable Cookies for the originating web site only'

Microsoft Internet Explorer on OSX
- Click 'Explorer' and select 'Preferences'
- Find 'Cookies' under ‘Receiving Files’
- Select 'Never Ask'

- Click 'Menu' and select 'Settings'
- Select 'Preferences' and then 'Advanced'
- Select 'Accept Cookies' Certain visitors to our site may have previously received targeted promotional materials relative to the site. Viking River Cruises may share site usage information about such visitors with reputable third parties for the purpose of targeting future campaigns and upgrading visitor information used in reporting statistics. Although our marketing company logs the information coming from our site on our behalf, we control how that data may and may not be used.

Viking River Cruises does not sell products for purchase by children. If you are under 18, your parents are responsible for approving your use of this site.

Privacy and Change of Control
In the event Viking River Cruises goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users’ personal information will, in most instances, be part of the assets transferred.

Consent and Changes to Privacy Policy
By using this site, you consent to the collection, use and storage of your information by us in the manner described in this Privacy Policy and elsewhere on the site. We reserve the right to make changes to this Privacy Policy from time to time. If this Privacy Policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.

Your Comments Are Appreciated
If you have any questions or comments regarding our privacy policy or our website, you can send us an email at